We’ve said it over & over again, now we’ll say it again… Improving your user’s experience is a vital part of your website success. The folks have to like your website, and if they do, they’re likely to: follow, bookmark, fan, tweet, link to and so on. Once they do that, their friends get to take a look at your website and decide whether or not they like it, and if so, they’ll bookmark it and so on. In today’s world, a website has to be practical, informative, interesting and memorable. Let’s say your website offers great website templates, some even free. The templates are some of the best templates around and it’s easy to download and navigate around. You offer something that is of top-notch quality and because of that, people want to come back to you when they want their next template. This would be the ideal website to bookmark, find on facebook & twitter to follow/like. If your website offers outdated, 32 bit graphics, website templates, you’re not likely to build an enthusiastic following.
Content is still king! Just as important as having a user friendly website, you have to have good quality. Whether it’s quality content, quality pictures, videos or services – it’s gotta be professional. Do you pass right over low quality websites? If you don’t surf through low quality websites, what do you think others do? The best advice anyone can give you about improving your website is this: Judge and criticize your website like you’re a visitor, not an owner. Think like a visitor! If your site has things on it you can’t stand about other websites, wouldn’t that be a good thing to change first? Something as simple as a multiple click through checkout set-up could annoy or spook a visitor and have them leave. Keep things interesting but make it simple and functional.
Have your website orderly. If you have links everywhere, ads anywhere you can fit them, and a lackluster layout, visitors will likely be weary. They will certainly be timid about buying something and submitting their credit card info, since there are ads all over and it seems profit over quality is your number one concern. If a website looks spammy or unprofessional, gaining sales, sign ups, and/or returning visitors will be an almost impossible task.
Google +1 is a new concept that gives visitors an opportunity to vote and promote your website. By simply having a nice, clean, interesting website that offers unique content, products and/or services – visitors can give you a vote (+1) of confidence. This is a simple, yet fantastic idea by Google. The +1 can be a game changer. Google can use +1 totals in factoring where your website should rank, and if no one likes your website, you may drop in the search engine rankings. Moreover, if your website is average or less than average, it will be difficult gaining relevant backlinks.
If you think your website could use a little improving, send us an email and we’ll get back to you on how we think we could help your website and improve your user’s experience.
